Designing a car dealership and showroom: The space between your products.
Your products are stunning. But people have long since been doing their configuring at home on a screen — a visit to your shop needs a reason that no screen can replace. The more digital the purchase, the more valuable the physical experience becomes: real materials, a real atmosphere, a space that leaves a lasting impression. That’s exactly where Moos comes in.
Three truths about sparkling rooms
Products shine, rooms are silent
The same shine, the same light, the same smooth surfaces: when you look at the exhibits, every showroom looks just like every other. But memories are made in the spaces in between — not in the product, which is available everywhere.
There needs to be a reason for the visit
Configurator, price comparison, test drive booking — all online. Anyone who still comes in wants an experience. That’s why the strongest brands build experience centres, not just showrooms.
Tough surfaces, tough conversations
Glass, paint and tiles echo every sound throughout the hall. Consultations require peace and quiet — both in terms of acoustics and the physical space.
The feature wall — the contrast that really brings out the paint’s effect
Nature alongside technology: the most powerful showcase a product can have.
One Moss wall — available on request with Your logo as an inlay — breaks up the sleek perfection of the showroom and provides the eye with a focal point. Against a deep green backdrop, every paint colour looks richer and every piece of furniture warmer — and the handover moment becomes a photo that customers share of their own accord.
Consultation areas — privacy in an open space
When prices are being discussed, it’s best if nobody else listens in.
Mobile room dividers and acoustic columns They create quiet conversation areas right in the middle of the hall — with up to 60% sound absorption in accordance with DIN EN ISO 354 — and can be rolled into place in a matter of minutes, right where the new model will be on display tomorrow.
The experience area — the moment above our heads
What no configurator can do: create a space you’ll want to stay in.
A Botanical Sky Above the lounge or coffee bar, this creates a pleasant atmosphere that encourages guests to linger — and turns the wait for the test drive into the part of the visit that people will talk about. Testimonials such as Volvo and our premium partners Solarlux and ODLIV — showroom operators themselves — prove it every day.
Two questions — so that we can understand your space, before we speak
Your contact details
No obligation · Response within 24 hours, on working days
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Frequently asked questions from showrooms
Is this compatible with the manufacturers’ CI specifications?
Yes — moss displays are designed as standalone experience zones that do not affect the manufacturer’s corporate identity; we will incorporate your retailer’s logo dyed throughout in shades close to CI.
How flexible is this when exhibitions change?
Rollable dividers, columns and ultra-light floor vases move with every reorganisation — set up in minutes rather than days; the different variations are shown in the Acoustics Collection.
Why moss instead of plants?
No water, no light, no maintenance — no watering service amongst the exhibits, no wilted leaves next to the new car; a lifetime guarantee on the moss. The difference is explained by the Comparison Guide.
Will that help with the echo in the hall?
Measurable: up to 60% sound absorption in accordance with DIN EN ISO 354 — especially on smooth, glassy surfaces noticeable.
For trade fair appearances as well?
Yes — framed Moss Pictures and lettering are being brought back from the trade fair to the showroom: an investment that pays off twice over.
How much does it cost — and is leasing an option?
Specified as a one-off expenditure in the draft, or alternatively as a lease in the operating budget — the logic is explained by the Cost Guide.
Spotted at the Porsche Centre — in 30 seconds
Shiny cars, brilliant advice — and in between, a Moss wall that exudes tranquillity. Why premium brands are opting for moss logo walls.
Your products really stand out. And what about the space in between?
In ten minutes, we’ll sort out your brand wall, consultation areas or experience zone — with an honest assessment of their impact, feasibility and budget. On weekdays, we’ll get back to you within 24 hours.