Does your showroom look like these three kitchen showrooms? next door?
The showroom is the most valuable space a kitchen studio has. Anyone who designs it today in the same way as they did ten years ago is throwing away precisely what makes the difference: the customer chooses the studio they can still remember at the end of the day.
Why customers shop elsewhere — and you’ll never find out why
Emotion is the deciding factor
70% of purchasing decisions are influenced by emotional factors — trust, feeling and atmosphere (source: GfK / NIM). Not by floor plans, nor by price per square metre.
The customer was already next door
Two other showrooms today, a third tomorrow: in the end, he compares the ranges and prices — and they all seem the same. All that remains is the exhibition, which he recalls that evening.
Hard surfaces, cool advice
Tiles, glass and lacquered fronts add a touch of colour throughout the exhibition. When five-figure budgets are on the table, discussions need a calm and welcoming atmosphere.
The exhibition space — the contrast that sells kitchens
Any façade looks more upmarket against a deep green background.
One Moss wall Next to the show kitchen, the sleek perfection of lacquer and stone takes centre stage — presenting the customer with the image they’ll show off at home: ‘the studio with the living wall’. Unmistakable, photographed and shared even before the kitchen is discussed.
The Consultation Area — A moment of calm when it matters most
It’s best if nobody eavesdrops when decisions are being made.
Moss absorbs the harsh echo from tiles, glass and varnish — up to 60% sound absorption in accordance with DIN EN ISO 354. Consultations become more pleasant and last longer; mobile room dividers create separate planning areas in the middle of the space.
The second source of income — earn money from your walls with
The same customer who is planning a kitchen is the ideal customer for a Moss wall.
High-end, at just the right moment, with a free wall: you recommend it — we’ll deliver. The manufactory takes care of consultation, production, installation and the warranty; you gain a high-margin source of income without the need for stock, staff or risk. Your own wall in the showroom serves as a living demonstration.
„Premium quality rather than a price war: Position yourself as the kitchen studio that stands out from the rest — with clients ranging as high as Prince Albert II of Monaco.“
Manufactory since 1998 · View projects & testimonials
Three questions — so that we can understand your space, before we speak
You invest two minutes — we then invest over 30 minutes in preparing for your studio session before we get back to you.
Your contact details
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Frequently asked questions from exhibitions
Is the moss wall really maintenance-free?
Yes. Preserved natural elements require no water, no light, no fertiliser — no maintenance, no hidden running costs. Ideal for an exhibition space that already demands enough attention. The reason for this is explained by the Care Guide.
How long does a moss wall last?
Customers have been using MOOSMOOS wall coverings since 2016 — the first-generation wall coverings are still hanging today, unchanged. The deep dyeing process prevents them from greying; we offer a lifetime guarantee on this. Details in the Comparison Guide.
How does the resale process work for my customers?
You make the recommendation, and we’ll take care of the rest: consultancy, production, installation and warranty. No storage space, no extra staff — just your display wall as a live demonstration. This creates a high-margin source of income with no risk, regardless of the kitchen cycle.
Can the moss tolerate kitchen fumes and fluctuations in humidity?
In the exhibition, yes — normal indoor air (40–60% humidity) is ideal; the moss even helps to regulate the humidity. However, it shouldn’t be placed directly above an active hob where steam is constantly rising — we’ll sort that out when planning the layout.
Can my studio logo be incorporated?
Yes — Logo, lettering or your colours Integrated directly into the wall design, in line with the corporate identity and instantly recognisable.
How much does it cost — and is leasing an option?
Specified transparently in the draft, or alternatively as a lease for business customers — the logic is explained by the Cost Guide.
Will you be the one studio that is spoken.
The showrooms that invest in their displays today are the kitchen showrooms that will continue to attract customers tomorrow. In ten minutes, we’ll clarify the space requirements, visual impact and investment budget. On weekdays, we’ll get back to you within 24 hours.