Privacy policy

Unless otherwise stated below, the provision of your personal data is neither legally or contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This only applies unless otherwise specified in the following processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Controller
Contact us upon request. The controller for data processing is: Bergermann Floristik GmbH, Mittelweg 6, 02736 Oppach Germany, +49(0)35 872 359 21 0, verwaltung@bergermann-floristik.de

Customer’s Proactive Contact via Email
If you proactively contact us by email, we collect your personal data (name, email address, message text) only to the extent provided by you. Data processing serves the purpose of processing and responding to your contact request.
If the contact serves the implementation of pre-contractual measures (e.g., consultation for purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and Processing when Using the Contact Form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. Data processing serves the purpose of establishing contact.
If the contact serves the implementation of pre-contractual measures (e.g., consultation for purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and Processing when Sending Images via Upload
We provide an upload function for image files on our website. This allows you to send images to us via encrypted data transmission. By submitting your images, we may collect your personal data (depiction of identifiable persons) only to the extent provided by you. Data processing serves the purpose of creating personalized products. The submitted image serves as a template for the product and is used for this purpose (e.g., T-shirt printing). The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be disclosed here if applicable, to service providers we use in the context of commissioned processing. Disclosure to other third parties will not take place.
Thesubmitted image will only be used by us within the scope of providing our services. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Advertising

Use of Email Address for Sending Newsletters
We use your email address, irrespective of contract processing, exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Use of Email Address for Sending Direct Advertising
We use your email address, which we received in connection with the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your right to object can be found in the Imprint. You can also use the designated link in the advertising email. No costs other than the transmission costs at the basic rates will be incurred for this.

Use of Brevo (formerly Sendinblue)
For sending newsletters, we use the service of Sendinblue GmbH (Köpenicker Straße 126, 10179 Berlin; “Brevo”) as part of commissioned processing.
We pass on the information provided by you during newsletter registration (email address, possibly first and last name) to Brevo. Data processing serves the purpose of sending newsletters and their statistical evaluation.
To evaluate newsletter campaigns, the sent email newsletters contain a 1×1 pixel graphic (tracking pixel) and/or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, your personal data such as IP address, browser type and device, as well as the time of opening, may also be collected. From this data, usage profiles can be created under a pseudonym. The collected data is not used to identify you personally. The collected data is only used for statistical evaluation to improve newsletter campaigns.
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a targeted, effective, and user-friendly newsletter system. You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you.
Further information and Brevo’s privacy policy can be found at: https://www.brevo.com/de/legal/privacypolicy/.

Use of Google Analytics 4
On our website, we use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
Data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. For this purpose, Google will use the collected information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet usage to the website operator.
Among other things, the following information may be collected: IP address, date and time of page view, click path, information about the browser and device you are using, visited pages, referrer URL (website from which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and all other data that Google has about you.
Your IP address is first truncated by us on our own servers. Google thus receives exclusively pseudonymized data.
Google uses technologies such as cookies, web storage in the browser, and tracking pixels, which enable an analysis of your use of the website. The use of cookies or comparable technologies is based on your consent in accordance with Section 25 (1) sentence 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR.
The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
We use the extended implementation of consent mode (Advanced Consent Mode). In this process, even if consent is not given, user data is transmitted to Google in the form of “pings”. These pings may contain, among other things, the following information: IP address for deriving the IP country (IP address is not logged), date and time of page view, URL of visited pages, user agent, referrer URL (website from which our website was accessed), or information about the triggering of website events such as a conversion. Based on this information, Google models user data to enable comprehensive usage analysis despite the refusal of consent.
The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified itself under the TADPF and is thus committed to complying with European data protection principles. Both Google and US government authorities have access to your data.
Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft“) on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, it is not possible to personally identify these users. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable an analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is stored on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to this page. The following information may be collected: IP address, identifiers assigned by Microsoft (identifiers), information about the browser you are using and the device you are using, referrer URL (website via which you accessed our website), URL of our website.
Your data may be transferred to the USA. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), is available for the USA. Microsoft has certified itself according to the TADPF and has thus committed itself to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
Further information on data protection and the cookies used by Microsoft can be found here.

Plug-ins and other

Use of social plug-ins
We use social network plug-ins on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimizing the advertising for our products.
When social plug-ins are integrated, a connection is established between your computer and the servers of the provider of the social network and the plug-in is displayed on the page by notifying your browser, provided that you have expressly consented to this. Your IP address and the information about which of our pages you have visited are transmitted to the provider’s servers. This applies regardless of whether you are registered or logged in to the social network. A transmission also takes place for users who are not registered or logged in. If you are connected to one or more of your social network accounts at the same time, the information collected can also be assigned to your corresponding profiles. When you use the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
The social networks named below are integrated on our website by means of social plug-ins. Further information on the scope and purpose of the collection and use of data as well as your rights and options in this regard to protect your privacy can be found in the linked data protection information of the providers.

Pinterest of Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://policy.pinterest.com/de/privacy-policy
Your data may be transferred to the USA. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), is available for the USA. Pinterest is not certified according to the TADPF.

Use of GoogleMaps
We use the function for embedding GoogleMaps maps of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, “Google”) on our website.
The function enables the visual display of geographical information and interactive maps. When you access the pages in which GoogleMaps maps are embedded, Google also collects, processes and uses data from visitors to the websites.
Your data may also be transferred to the USA. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), is available for the USA. Google has certified itself according to the TADPF and has thus committed itself to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
Further information on the collection and use of data by Google can be found in Google’s privacy policy at https://www.google.com/privacypolicy.html. There you also have the option of changing your settings in the privacy center so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video, information about it is transmitted to YouTube and stored there. Your data may be transferred to the USA. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), is available for the USA. YouTube has certified itself according to the TADPF and has thus committed itself to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
Further information on the collection and use of data by YouTube and Google, on your rights and options in this regard to protect your privacy can be found in YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Use of Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to integrate videos from the “Vimeo” portal.
When you access pages of our website that are equipped with such a plug-in, a connection is established to Vimeo’s servers and the plug-in is displayed on the page by notifying your browser. This transmits both your IP address and the information about which of our pages you have visited to Vimeo’s servers.
If you are logged in to Vimeo at the same time, Vimeo assigns this information to your personal user account. When you use the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), is available for the USA. Vimeo is not certified according to the TADPF. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies occurs with your consent based on § 25 Para. 1 S. 1 TTDSG i.V.m. Art. 6 Para. 1 lit. a GDPR. The processing of your personal data occurs with your consent based on Art. 6 Para. 1 lit. a GDPR. You can revoke the consent at any time without affecting the legality of the processing carried out based on the consent until revocation.
You can find more information on the purpose and scope of the collection as well as on the further use and processing of the data by Vimeo and on your rights and options for protecting your privacy in Vimeo’s data protection information: https://vimeo.com/privacy

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of the uniform presentation of fonts on our website. To load the fonts, a connection to Google’s servers is established when the page is accessed. Cookies may be used in this process. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data will not be linked to your Google account.
Your data may be transferred to the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and has thus committed itself to complying with European data protection principles.
The use of cookies or comparable technologies occurs with your consent based on § 25 Para. 1 S. 1 TTDSG i.V.m. Art. 6 Para. 1 lit. a GDPR. The processing of your personal data occurs with your consent based on Art. 6 Para. 1 lit. a GDPR. You can revoke the consent at any time without affecting the legality of the processing carried out based on the consent until revocation.
You can find more information on data processing and data protection at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq.

Use of Adobe Fonts
We use Adobe Fonts from Adobe Systems Software Ireland Limited (4-6 Riverwalk Citywest Business Campus, Dublin 24, Ireland; “Adobe”) on our website.
The data processing serves the purpose of the uniform presentation of fonts on our website. To load the fonts, a connection to Adobe’s servers is established when the page is accessed. Cookies may be used in this process. Among other things, your IP address and information about the browser and operating system you are using are processed and transmitted to Adobe.
Your data may be transferred to third countries, such as the USA and India. There is no adequacy decision by the EU Commission for India. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Adobe has certified itself according to the TADPF and has thus committed itself to complying with European data protection principles.
The use of cookies or comparable technologies occurs with your consent based on § 25 Para. 1 S. 1 TTDSG i.V.m. Art. 6 Para. 1 lit. a GDPR. The processing of your personal data occurs with your consent based on Art. 6 Para. 1 lit. a GDPR. You can revoke the consent at any time without affecting the legality of the processing carried out based on the consent until revocation.
You can find more information on data processing and data protection at https://www.adobe.com/de/privacy/policy.html and at https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

Rights of data subjects and storage period

Duration of storage
The data is stored taking into account statutory retention periods and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
You also have the right to object to the processing based on Art. 6 Para. 1 f GDPR, as well as to the processing for the purpose of direct advertising, according to Art. 21 Para. 1 GDPR.

Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint, among other things, with the supervisory authority responsible for us, which you can reach using the following contact details:

Saxon Commissioner for Data Protection and Transparency
Devrientstraße 5
01067 Dresden
Tel.: +49 351 85471101
Fax: +49 351 85471109
E-Mail: saechsdsb@slt.sachsen.de

Right to object
If the personal data processing listed here is based on our legitimate interest according to Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing at any time for reasons arising from your particular situation with effect for the future.
After an objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data is processed for the purpose of direct advertising, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last updated: 2024-05-02